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Projects
This is a sampling of projects. I'd do better at keeping it updated but I'm too busy with ... projects. My main areas of experience are retail, financial services, medical, education, and non-profit organizations.
Web Site Content/Interactive Media
-- PQNDT.com full site content
-- Fidelity Advertising & Communications: eNewsletters, retail e-communications targeting prospecting/acquisition and retention; banner ads
-- Staples: retail email campaigns
-- Fidelity Investments: e-Learning modules on HR Benefits for a big company I can't name. But contact me. I'll whisper it.
Previous web projects included: New England Baptist Hospital, Staples Business Expo, Staples (retail site) Verizon,The GM Card, Coca-Cola Fountain USA, Babson College, West Group, First Act musical instruments, US Treasury (Treasury Direct), and River Logic software.
General Advertising - Business Writing - Direct Mail
Client: Fidelity Human Resources Services Company
-- Revise content for corporate RFP database
-- Write case studies for inclusion with RFP responses
-- Create Health & Welfare newsletters and transition communications for Fidelity clients I can't name. But if you're nice to me I might tell you.
Client: Fidelity Communications & Advertising
-- Direct mail, email campaigns, brochures, sponsorship print ads and e-newsletter editing in support of Fidelity’s retail and other business units
Client: Josh Cole and The Household
-- Press and promotional merchandise supporting the new CD release, "Hypocriticool"
Client: Towers Perrin
-- Sales team interviews for internal newsletter, other newsletter articles, fact sheets, assorted marketing collateral
Client: Fidelity Strategic Communications Consulting
-- Client Health & Welfare Benefits Workshop, PowerPoint content and presenter's script for a big company I can't name.
-- Capabilities brochure for the consulting division
Client: Insurance-Engine
-- Case study, product overview, press releases
Client: Staples
-- Direct Mail (Prospecting/Acquisition, Retention), print ads, brochures, buck slips, signage, specialty brochures
-- Staples.com email campaigns (Prospecting/Acquisition, Retention) , web updates for new site launch
-- Staples eProcurement division capabilities brochure
First Act Musical Instruments
-- Press releases; corporate speech, product names, company tag line, store signs
Video Scripts
-- Multiple projects for Beth Israel Deaconess Medical Center, Care Group
-- Multiple projects for Fidelity Investments
-- Raytheon Integrated Defense Systems
Interviews, Articles and Newsletters
-- Feature articles for Massachusetts Psychologist newspaper
-- Over 3 years as the author of Fidelity Reach It, a quarterly newsletter for 401(k) plan participants
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